The campaign, #DontHave1Million, was started last year by Eveline Xia to highlight the disconnection between wages and house prices in the Lower Mainland.
Now developer Wesgroup has launched a counter-campaign, #DontNeed1Million, pointing out that, while a single-family home may average around $1 million, condos can be bought for half that amount.
The firm’s Beau Jarvis told The Province
that, while it is a marketing campaign for its developments, it is also intended to open a “rational debate.”
The developer’s campaign has received some negative responses on social networks.
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A Vancouver developer has hit back at a social media campaign that calls for more affordable housing options in the city.