New real estate domain names coming this spring

Real estate agents will be able to use the new .REALTY internet domains from May, adding an alternative to a .CA or .COM, but should you get one?

Domain registrars are already accepting pre-registration for the names but if you are hoping to get a generic name such as Canada.realty or Ontario.realty, you may be too late as many of the most obvious options are already set at premium rates.

The latest domain adds to those real estate focused ones already available including .condos and .mortgage but consumers are usually more trusting of the more familiar domain suffixes.

A survey in 2016 by ICANN, which co-ordinates domains worldwide, found that 95 per cent of respondents rated ‘country’ domains such as .ca as most trustworthy, narrowly beating .com (91 per cent).

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