Buyers have suspicious minds

Home sellers that have favourable house numbers can receive a higher sales figure, according to a forthcoming study on how superstition dictates buying habits.

New research from the Economic Inquiry found that there were high costs –positive and negative – associated with traditional superstitions, especially in areas with a high concentration of Chinese residents.

Houses with address numbers ending in ‘4’ were sold at a 2.2 per cent discount, says the study, while those numbers ending in ‘8’ were sold at a 2.5 per cent premium. The number four is associated with death in Chinese culture, and eight with prosperity.

“Given a mean nominal house price of about CAD$400,000 over the sample period, we have found that in neighborhoods where the percentage of ethnic Chinese residents exceeds the average of 18%, houses with address numbers ending with the ‘death’-ridden ‘4’ are sold at a $8,000 discount and those ending with the ‘wealth’-laden ‘8’ are sold with a $10,000 premium in comparison to houses with address numbers ending with any other digit,” says lead author Nicole Fortin, a professor at the University of British Columbia’s Vancouver School of Economics.

This research is based on analysis of nearly 117,000 home sales between 2000 and 2005 in the city of Vancouver.

Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate

COMMENTS

Get help choosing the best mortgage rate

Just fill in a few details, and we'll arrange for a Mortgage adviser to help you find the best mortgage for your needs

  • How soon do you want a mortgage?
  • Name
  • Where do you live?
  • Phone number
  • E-mail address

Industry news

Submit a press release

Poll

Do you invest in commercial properties?