Observers said that this jump can be attributed to the “Cape Breton if Donald Trump Wins” campaign, which promoted Cape Breton listings for Americans’ consideration.
Saskatoon-based real estate site Point2Homes noted that the attention is such that several home buyers have already emailed local agents.
“We noticed that after the web site went live, that they jumped to over 20,000 visits daily, and that trend is still holding. The majority of those visits are coming from the U.S.," Point2Homes customer relations director Jacquelyn Bauer told CBC News
, pointing at the low Canadian dollar as a main factor driving interest.
Bauer noted that local real estate agents can make bank out of the situation, although it remains uncertain if interest in the Trump page would remain in the long term.
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A website dedicated to promoting Cape Breton real estate parcels garnered nearly half a million visits by Friday (February 19), indicating a sustained interest in the island.