CREA uses unique take on Mother Goose tale to promote Realtors

The ad shows a modern day version of the Mother Goose fable “The Old Woman Who Lived in a Shoe.”

The old woman in this ad also watches over a large group of children. In it, she says the new house she now lives in is much larger and fits her unique needs well, thanks to the help of her Realtor.

“Just as peoples’ requirements for a home are incredibly diverse and varied, so too is the knowledge, expertise and services of a Realtor working for them,” said CREA President Georges Pahud.

CREA also is running real consumer testimonials on Howrealtorshelp.ca to compliment the television advertisement.

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