Got some time off? Put some time into maximizing your LinkedIn profile

The holidays are a time to enjoy family, give generously, get “merry” on eggnog and … work on upping your social media game.

LinkedIn is the ultimate professional's platform, but are you using it to its fullest? Barry MacQuarrie, a jack-of-all-trades technology consultant, shares his insights.

Writing for a LinkedIn Influencers article, MacQuarrie lays out five areas business people – real estate investors included – can ensure they are fully using the power of the popular social media service.

Maximize your profile

Your LinkedIn profile is often the first thing someone sees when they Google your name, writes MacQuarrie. It’s important to ensure you are maximizing the potential to impress potential contacts and clients.

“LinkedIn includes a profile completeness tool to help determine the content to include in your profile," writes MacQuarrie. "According to LinkedIn, ‘Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.’”

Utilize Groups

Think of them as clubs of like-minded individuals; LinkedIn groups can provide a large audience for users to discuss the topics that matter to them most.

“Think of LinkedIn groups like your local chamber of commerce," writes MacQuarrie. "There are groups that focus on accounting issues, business, social media, technology and your local sports teams.

“They provide you with a place to ask questions, perform research, get noticed and meet new connections. The key is active involvement.”

Add (the right kind of) connections

Unlike other social media profiles, your connection pool should mostly focus on your business peers, rather than your social circle.

“These are an essential part of your business development effort," writes MacQuarrie. "A large number of connections will help increase the value of your searches, as well as, increase the likelihood of others finding you.

“Your connections should include members of your business network, clients, referral sources, family and friends.”

For the rest of MacQuarrie’s tips, check out his original article.

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