New agent review site to shake up market

Real estate agents are waiting for the negative reviews and want to address them. That is the view of real estate agent and investor Riti Verma who launched a new agent rating site this week, RankMyAgent.com.
“With so many agents, it is often hard for clients to know who is good and bad. If it’s a bad service, they want to voice that,” she tells CREW. “Agents need to hear that feedback, both positive and negative, to help their own service offering. I believe this will help all parties and the industry as a whole.”

The launch of RankMyAgent.com comes just months after the Canadian Real Estate Association (CREA) defeated the motion for a similar Rate your Realtor online service.

Verma argues that unlike other rating sites, a RankMyAgent.com reviewer monitors each client evaluation. "Any flagged reviews require user follow-up to ensure that the user did have an actual transaction and experience working with the agent. This ensures truly factual and unbiased reviews," she says.

Recently reviewed on the site, Melissa Hole from Royal LePage Westwin Realty in B.C., says most agents embrace online comments and willing to address all concerns that old and new clients may have.

“There is a lot of misinformation online, especially when it comes to service providers. We are not basing reviews on one-time meetings or second hand opinions,” adds Verma. “Buyers are and need to be more aware of who they are dealing with now, they cannot afford to take a chance with agents.”
Recently reviewed on the site, Melissa Hole from Royal LePage Westwin Realty in B.C., says most agents embrace online comments and willing to address all concerns that old and new clients may have.

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