New homebuyers more satisfied in Edmonton: survey

The 2011 Alberta Single Family New Home Builder Customer Satisfaction Study released over the weekend measured homebuyer satisfaction through the purchase and early ownership experience.

Overall, satisfaction increased to 711 on a scale of 1,000 points in 2011, up 10% from 2009, according to a press release.

Satisfaction in price was one of the largest reasons for that, according to the results, with an average satisfaction in price in 2011 at 698 on the index, up 21% form 2009.

Home readiness jumped 26% to reach an average of 718. J.D. Power and Associates said satisfaction is usually higher among buyers who purchase a new home after construction is complete, as they can inspect the final product.

“While slow housing sales have likely contributed to improved perceptions of value and home readiness, part of the overall improvement in satisfaction is likely due to proactive efforts by Edmonton new-home builders,” said Adrian Chung, senior manager of  real estate practice at J.D. Power and Associates.

Builders have been increasingly engaging in follow-up communications and quickly addressing problems found at the move-in stage, Chung said.

Builders have increasingly been following up with their customers. An average of 68% contacted their customers in 2011, compared to 60% in 2009, according to the survey.

At the same time, the number of problems reported by new owners has dropped from 20.5 per home in 2009 to 14.6 per home in 2011, a 30% improvement.

The builder with the highest customer rating in 2011 was Dolce Vita Homes, with an overall score of 791 out of 1,000. Homes by Avi was second at 752, followed by Landmark Homes at 744.

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