PropertyGuys.com challenges Realtors with new partnership

The two companies announced today that they’ll be partnering together to challenge the status quo by offering innovative new services and more competitive rates in an industry that has become “outdated.”

 

“This is the type of deal that consumers want and traditional agents fear,” Lawrence Dale, President and CEO of Realtysellers, said in a statement released today. “We’re excited to build a real estate powerhouse with PropertyGuys.com to give Canadians a better and more cost effective way to buy and sell their homes.”

 

Realtysellers formed last year after the Canadian Real Estate Association (CREA) ceded to the Competition Bureau’s requests to open up its multiple listings service (MLS) to private sellers.

 

Realtysellers stated that its partnership with PropertyGuys.com, a company which bills itself as the largest private real estate listings network in the country, will advance both companies’ goal of “breaking with the practices of traditional high fee real estate agents” by offering new and technologically advanced services to consumers.

 

Initially, Realtysellers will manage how PropertyGuys.com customers can list their home on MLS.ca, but the two companies have plans to create a unique platform giving consumers the choice between using a brokerage or selling privately.

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