According to Bensimon Byrne’s latest Consumerology Report, out Wednesday, 58% of Canadian respondents said their personal finances had improved, even though just 31% said they were making more money since the recession. The survey also showed 81% expect to be better one year from now.
Additionally, 58% said their house or condo is worth more than pre-recession.
“This study shows that people are still feeling the effects of the recession hangover, but their outlook is improving because of the rising value of their homes,” said Jack Bensimon, president of Toronto-based advertising agency Bensinmon Byrne. “Ultimately, the results show that people’s confidence is highly reliant on a strong housing market.”
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