The luxury development in Griffintown follows similar ones in 30 countries in cities such as London, Sydney, New York, Moscow and Singapore.
Starck told the Montreal Gazette
why he chose the city for his next project. “Montreal is a very, very particular city," he said.
"It is a city that reinvents itself non-stop. Ninety per cent of cities in the world are sleeping, crystallized. But here, it is young, creative.”
The YOO condos will reflect that image of Montreal. Starck aims to create a village feel in a high-rise, with public spaces on lower floors to inspire people to meet. The micro units of 384 square feet have long since been sold, but there are larger units available. The price tags range from $600,000 to $6 million.
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He has designed some of the most beautiful and awe-inspiring objects and architecture in the modern world, but Philippe Starck came to Montreal for the condos. Specifically, the condos that he is launching as part of a global project called YOO.