Bricks beat clicks this holiday season says JLL

by Steve Randall22 Nov 2019

There is no doubting the rise of online retail but as the holiday season approaches, there is some positive news for the retail real estate sector.

A survey from JLL Canada shows that retail tenants should be busy over the coming weeks with two thirds of respondents intending to visit a physical retailer.

While 57% said they will still seek out online retailers and 90% will use their mobile device during the shopping process, 30% said they will check both online and physical stores. And while online searching is growing, it is not necessarily bad for bricks and mortar stores.

"We are observing that the multichannel shopping experience continues to grow as shoppers take advantage of both physical stores and mobile devices to enhance their retail experience," said Thomas Forr, Director of Research, JLL Canada. "This year, 20% of shoppers have affirmed picking up their online orders at physical stores, which is another popular offer among retailers to increase store traffic while leveraging the efficiency of mobile shopping."

Black Friday is considered again this year as the starting point for the holiday shopping season with 28% of respondents planning to kick off their shopping at that time and through Cyber Monday.

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