Dear seller, please pick me to buy your home

Having a mortgage offer and being in a position to move fairly quickly are not unusual traits of a successful homebuyer but having a gift for letter writing is less common.

However, that’s beginning to change, as desperate homebuyers turn to a personal approach in hope of persuading sellers that they are the best buyers.

A report from the Canadian Press says that letters contain a variety of persuasive tactics, from praising the home’s features – flattery can often be a winning strategy – to a heart-tugging back-story of single parents and young families desperate for their dream home.

The article says that it’s not unusual for real estate agents to be asked to deliver notes to sellers and while few are likely to opt for sentiment over finance, it seems that sellers can be influenced to some degree by the gesture.

In business, experts say that people are more likely to buy from people they know, like, and trust.

In competitive housing markets, it could just be that people will sell to those they know, like, and trust; and letters are helping to establish those connections.

Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate

Market update:

Get help choosing the best mortgage rate

Just fill in a few details, and we'll arrange for a Mortgage adviser to help you find the best mortgage for your needs

  • How soon do you want a mortgage?
  • Name
  • Where do you live?
  • Phone number
  • E-mail address

Industry news

Submit a press release

Poll

Do you invest in commercial properties?