Home viewings are getting even more hi-tech at Sotheby's

by Steve Randall on 25 Oct 2019

Real estate firms that embrace technology have the ability to offer increasingly hi-tech viewings and one of the world’s best known brands is stepping it up.

Sotheby’s International Realty has announced that its Curate augmented reality app is now embracing spatial computing, a next-level immersive experience for clients which helps them picture themselves in a new home.

The app is now available on Magic Leap One, a lightweight, wearable device, that allows users to see and interact with digital content around them.

The Sotheby's International Realty® brand is the first real estate company to implement spatial computing for its listings, which merges the real world with virtual home stagings. 

"Taking Curate by Sotheby's International Realty beyond augmented reality and into the spatial computing platform demonstrates how the Sotheby's International Realty brand continues to focus on visualization tools that enable real estate professionals to expand their business and serve their clients," said John Passerini, global vice president of interactive marketing, Sotheby's International Realty Affiliates LLC. "Through the Magic Leap affiliation, Sotheby's International Realty arms independent sales associates with innovative technology that both exceeds consumer demand and sets a standard for the industry.”

Users can use the technology to manipulate virtual stagings to best suit home design needs and interact with built-in shop-the-room furnishings, all in the context of the room they are standing in. But that’s just the start.

“We envision the addition of spatial computing will be implemented in various homebuying and selling scenarios, but particularly in helping agents demonstrate to developers how they can leverage technology to help prospective buyers imagine themselves in a new home," added Passerini.

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