An Australian owned comparison website company has officially launched in Canada with a new local headquarters in Toronto.
Finder offers comparisons across several financial products and has already secured partnerships with AMEX, TD Bank, BMO, Fairstone and Mogo, as well as with leading retailers The Bay, Walmart and Zara.
It plans to add more partners in the coming year, focusing on those in the mortgage, insurance, and digital banking industries.
“The comparison market in Canada is less established than in countries like the United States and the United Kingdom, and we think there’s a huge opportunity to help Canadians make better financial decisions,” said co-founder Fred Schebesta.
He said Canadians are already using the service at Finder.com/ca, driven by a desire to save money.
“Canadians owe a combined $2.16 trillion in debt and households are only putting 14.9% of their disposable income toward principal and interest payments. That’s almost on par with the peak debt servicing levels we saw in 2007 in the lead up to the global financial crisis.”
The firm’s new Canadian headquarters are near Liberty Village in Toronto with six employees so far.
The comparison website attracts more than 10 million visitors globally and is the most visited site of its kind in Australia. With a planned investment in the global business of AU$100 million, it aims to become the world’s leading financial comparison website.
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