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Point2 Homes says more people searching for homes

A man and woman are using a laptop searching for homes

One of Canada’s leading property search websites has seen a strong growth in visits in the year to July 2018.

Points2 Homes says that it reached a record 6 million visits in the month, a 47% rise in a year, based on Google Analytics data. It also says that it generated 39% more leads for real estate agents.

Canadian-based visits accounted for 40% of the total led by Toronto, Ottawa, Calgary, Vancouver, and Saskatoon. US traffic was close behind.

Toronto leads by a wide margin, accounting for 430,783 visits in July, showing a strong 52.3% jump from a year earlier. The second biggest growth was recorded by Vancouver, with a 49.5% increase.

Three Latin American countries are driving more potential homebuyers to the platform: Mexico, Puerto Rico, and Costa Rica. Mexico leads with a 72% growth in traffic, but Costa Rica saw an impressive 209% increase, showing the market’s great potential for growth.

About the Author

Steve Randall has more than three decades of media experience encompassing online, newspapers, magazines, radio, and podcasts. He focuses on insights and news for professionals in finance, real estate, and legal services. Steve writes for multiple Key Media titles in Canada, United States, Australia, and New Zealand. LinkedIn | Email

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