“Will CREA go far enough to satisfy the appetite of the market and the entrepreneurs who are navigating the market? I don’t know, but let’s not pretend the Competition of Bureau won’t have a say,” he told CRE Online
CREA is developing a data distribution facility (DDF), which will feed Realtor.ca listings to brokerage websites and eventually to third-party websites.
The DDF, which is expected to be operational sometime this fall, will not provide any new information, such as average selling prices or sales statistics, Gary Zalepa Jr., chair of the CREA technology council, told CRE Online.
The policy only permits brokerages and third-party companies to use and customize Realtor.ca listings on their websites.
“CREA doesn’t have the ability to display sales information anywhere because the members have not given that permission,” Zalepa told CRE Online.
Each board decides how much information it will release to the public, but Realtors can provide sales statistics to clients in person, on the phone or by email -- just not on websites.
But today’s tech-savvy consumers are demanding a greater amount of information online to make more informed decisions, Melanson said, adding that they’re no longer willing to accept the status quo.
“As far as I’m concerned if you can give the customer something in their hand or whisper it into their ear lawfully, you should be allowed to deliver it electronically and efficiently over robust platforms,” he says. “We’re not changing the landscape of this market; the changing needs of the customer are changing the landscape.”
Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate