CREA should ban use of photoshop, agents argue

by CREW30 Jan 2014

Real estate agents are calling on CREA to ban the use of photoshop on marketing materials as they argue that the creative process is adding to their workload.
Frustrated buyers have recently been criticizing agents and sellers for touching up property images in a bid to generate interest.

“I believe something has to be done as it wastes time for both realtors and agents,” says Bill Morris from RE/MAX Home Dependable Service in Surrey, B.C.
“Buyers do get very frustrated and disappointed that their expectations are not being met when they visit the property. It reflects badly on the sellers,” he tells CREW.

“I think each of the real estate boards should look at the practice and create some policies to prevent the use of photoshop. We need to stamp it out before it becomes commonplace.”

Some angry buyers are calling on more drastic steps, including the immediate revocation of a realtor’s licence.


Related Articles: No photoshopping required.

Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate

Get help choosing the best mortgage rate

Just fill in a few details, and we'll arrange for a Mortgage adviser to help you find the best mortgage for your needs

  • How soon do you want a mortgage?
  • Name
  • Where do you live?
  • Phone number
  • E-mail address

Industry news

Submit a press release


Do you invest in commercial properties?