CREA should ban use of photoshop, agents argue

by CREW30 Jan 2014

Real estate agents are calling on CREA to ban the use of photoshop on marketing materials as they argue that the creative process is adding to their workload.
Frustrated buyers have recently been criticizing agents and sellers for touching up property images in a bid to generate interest.

“I believe something has to be done as it wastes time for both realtors and agents,” says Bill Morris from RE/MAX Home Dependable Service in Surrey, B.C.
“Buyers do get very frustrated and disappointed that their expectations are not being met when they visit the property. It reflects badly on the sellers,” he tells CREW.

“I think each of the real estate boards should look at the practice and create some policies to prevent the use of photoshop. We need to stamp it out before it becomes commonplace.”

Some angry buyers are calling on more drastic steps, including the immediate revocation of a realtor’s licence.

 

Related Articles: No photoshopping required.

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