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“I think all of those DIY and home programs are over simplifying the process, with people thinking they can sell a house themselves quickly and easily,” says Ricky Chadha from Royal LePage. “I have seen a lot more private sale signs outside of homes here in Toronto and then when I drive past again a few weeks later, I see they have been replaced with broker signs as people realize it’s not as easy as they first envisage.”
Dale Neufeld from says the number of people selling privately peaked around three years ago, with a steady number ever since. “It’s a lot more popular in rural areas, and in particular with farmland, and it tends to be people who have been in the industry a long time and know how to manage deals.”
Chadha disagrees. “I find that it is a lot of first-time sellers who believe they can do it on their own. Some have had success with it, of course, but there is a higher level of risk when you are dealing with so much money and so much paperwork.”
He says the implementation of the broker’s flat fee for listings on such sites as has facilitated this independent move, adding that private selling will “never go away.”

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