RBC Ventures has announced the launch of a highly customizable, AI-based property search platform covering the Greater Toronto Area.
The OJO Home virtual assistant combines image recognition software, mobile messaging, and web-based insights to provide comprehensive results tailored towards each user’s particular preferences.
Its creators stated that the platform is ultimately aimed at making property searches easier and more intuitive for GTA’s hopeful home buyers.
“OJO analyzes information about a customer’s lifestyle, neighbourhood and home preferences including commute, kitchen style, and parking to find listings that meet a buyer’s needs. This deeper level of customization allows home buyers to zero in on what they really want before engaging a real estate agent,” RBC Ventures said in an email to Canadian Real Estate Wealth.
According to RBC’s recent Home Ownership Poll, fully 83% of first-time home buyers agreed that online resources are critical in ensuring a successful home search. Nearly two-thirds (62%) of Canadian home owners also indicated the same belief.
Most importantly, OJO offers a powerful option in cases where a user might prefer to interact with an expert reference.
“Once a customer is ready to take the next step in their home buying journey, OJO can connect them to an RBC financial professional or a real estate agent to help them through the next steps.”
Ephraim is currently a journalist at Mortgage Broker News, Real Estate Professional and Canadian Real Estate Wealth.
Ephraim is a highly accomplished news reporter whose work has been published across North America and the Asia Pacific region. Before joining Key Media, Ephraim spent eight years working as a journalist with Reuters TV. His areas of expertise include real estate, mortgage, and finance.
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