Should investors stage live-in showings?

Luxury homeowners are being advised to use an unusual tactic to seal the deal. Should other investors also take the leap?
You’d never buy a car without taking it for a test drive; why is a house any different? That’s the conundrum one real estate auction house is looking to solve with a live-in option for viewing luxury homes.
“The concept for a live-in viewing experience came from the need for properties to be viewed in a different manner,” Angela Roy, president and COO of Luxury Auction House, tells CREW. “We found there was a need for clients to slow down during the viewing process and experience what it would be like to live in the property.”
Roy says the process, which was thought up by the company’s founder and CEO Alex Lambert, allows potential buyers to experience the home from sun-up to sundown. Those buyers – who are vetted and must supply the auction house with a $150,000 bank draft and the bank’s letter of guarantee – can live in the home for up to seven days, taking full advantage of the home’s amenities. The extended viewing also comes with a live-in host, a gourmet chef and a 24-hour concierge service.

“Past clients who have taken advantage of this service have found it beneficial in their decision-making process,” she says. Plus, the extended viewing also helps clients to truly experience the property. “The ability of clients to live in the home creates an emotional attachment.”

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