Targeting the Mid-Term Rental Market With Furnished Executive Rentals

Furnished executive rentals are a specialized niche catering primarily to corporate travellers, business professionals, relocating employees, and various industry needs. This unique market offers landlords significant advantages, particularly for those targeting medium-term tenancies, where the demand for furnished rentals has grown consistently.

Embracing this niche can result in higher income potential with reduced vacancy risks, especially when paired with the strategy of providing fully furnished properties tailored to tenant needs.

What Are Furnished Executive Rentals?

Furnished executive rentals are properties fully equipped with furniture, appliances, kitchenware, linens, and utilities, offering tenants a move-in-ready, turnkey solution. These homes are ideal for short to medium-term stays, appealing to professionals seeking comfort, convenience, and flexibility.

By including furnishings, landlords can position their properties as premium housing solutions, eliminating the need for tenants to arrange their accommodations. This is a key driver of demand in the executive rental market.

Why Target the Mid-Term Rental Market?

The mid-term rental market, with leases often ranging from three to twelve months, addresses a gap between traditional long-term rentals and nightly vacation rentals.

This leasing model can offer consistent demand, as professionals on assignments, employees in relocation processes, and project-based workers continually require mid-term housing solutions. These rentals also avoid restrictive long-term lease agreements, allowing landlords to adjust rates or update properties based on market trends.

Why Furnish Mid-Term Rentals?

Furnishing your property maximizes the profitability and appeal of mid-term rentals, maximizing the benefits of this lease model. Offering a complete, comfortable, and move-in-ready experience attracts high-quality tenants, including executives, consultants, and relocating employees. These mid-term rentals typically yield higher rates because they include furnishings and utilities and cater to these demographics.

Fully furnished homes target a broader tenant pool, as they appeal to those seeking hassle-free housing without the inconvenience of moving their own belongings. In many markets, the supply of well-furnished executive rentals remains limited, creating an opportunity for landlords to stand out and avoid competing in more saturated market sections. Corporate and professional tenants tend to be reliable, responsible, and financially stable. These renters minimize risks associated with property damage or rent delinquency, making them ideal for landlords.

Strategies to Target This Niche and Effectively Market

To effectively target and market furnished mid-term rentals, focus on reaching the right audience through platforms that specialize in corporate housing, relocation services, and extended-stay accommodations. Highlighting features such as turnkey convenience, proximity to business districts, or film production hubs can make your property stand out. Professional photos and detailed listings showcasing high-quality furnishings and amenities are crucial for appealing to discerning tenants. 

Partnering with a property management company experienced in this niche can amplify your reach through their established networks and industry contacts. They can not only market properties strategically but also connect with corporate and other key clients, ensuring steady demand and optimized occupancy rates for your rental. Additionally, they assist with the optimal regular management of your property.

Expanding Opportunities in Real Estate

Landlords who embrace furnished mid-term executive rentals position themselves to capitalize on a growing, underserved market. Furnished rentals allow landlords to attract high-quality clients, command higher rental rates, and maintain greater flexibility with lease terms, all while providing tenants with an elevated housing experience. 

Marco Property Management offers tailored support for furnished mid-term rentals, from furniture procurement to complete staging. They offer consulting and interior design services to ensure properties are both functional and attractive to the right tenants.

They also offer ongoing maintenance, including cleaning, repairs, and inspections to keep properties in top condition. With targeted marketing strategies and strong industry connections, Marco effectively attracts high-quality tenants and maintains occupancy, helping owners achieve competitive rental rates.

Sara LeBlanc

Sara LeBlanc is a real estate professional and furnished division property manager in Toronto.