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Investor Insight: Sizing up staging

This episode of Investor Insight weighs the pros and cons of staging, and say, experts, it ain`t just for sellers. It`s increasingly a consideration for landlords looking for the best renters, reports CREW reporter Jemima Codrington.


Video transcript below:

Jemima Codrington: In what’s shaping up to be a competitive rental market, many investors are turning to staging to make their property stand out from the crowd. But is this really necessary? Hi, I’m Jemima Codrington and welcome to Investor Insight on Crew TV.

An increasing number of landlords are turning to staging, especially in markets with traditionally low vacancy rates. Sellers are convinced that staging is crucial in filling the vacancies. But is this the case?

Tarik Gidamy, The
Tarik Gidamy: I think staging is good in all circumstances, with rentals specifically. I think the most important thing is to make the prospective tenant feel really comfortable with the place, so staging helps do that. The type of furniture you can pick is typically a level next up on top of the I guess the class of the area and the place. And most importantly not to spend too much, probably around 20 to 30% of the actual monthly rental rates, otherwise it gets too expensive.

Steve Arruda, Century 21 Best Sellers
Steve Arruda: Well typically, you stage with a lot of different packages. One will be more of a more of a light staging photography implants, you know very very [amenable] staging and they also use some of your furniture to minimise the cost. If you want a full staging package they will take out all your furniture and bring in some really nice designer piece that really maximises space. It’s great to find spaces for your property, just to help the buyer or renter visualise himself in that space.


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