By far the biggest misconception investors have is that “alternative investment,” in fact, means “risky investment.” However, they’re merely alternatives to chartered bank-sanctioned products, and they don’t necessarily carry more risk. Alternative means different in size, scope, duration, or even investment type.
Educating clients can be a challenge, and much of that has to do with erroneous information that they pick up in media stories about failed investments, because bad news sells. Ninety-eight percent of alternative investments in Canada, however, have positive outcomes for investors, and it’s important to convey that deploying capital into Canada’s alternative market overwhelmingly results in a positive experience for investors.
Download this white paper to learn more about alternative lending, its benefits and how it works.