Contrary to popular perception, real estate developers don\u2019t design and sell projects all on their own. In fact, thanks to firms like Vertical Marketing Realty, their units are designed with mass appeal.<\/p>\n
In fact, Vertical Marketing Realty helps developers with everything from their pricing strategies and market research to actual sales, marketing, project management and building design, says the company\u2019s CEO Kathleen Xie.<\/p>\n
\u201cDevelopers can either go out and enlist everybody individually or hire a one-stop shop like us, which alleviates the need to hire individuals to handle broker relations and market research,\u201d said Xie. \u201cWe have expertise and the track record to help these clients through every one of these stages rather than them going one by one with different companies to do all this. We look after presale, land acquisition, sales and post-sales relations.\u201d<\/p>\n
Vertical Marketing Realty specializes in the sales and marketing of new master-planned communities, including condominiums, townhouses and single-family homes. It also handles market research for developers, including determining prices structures and studying market trends, like how much both the presale and resale segments increase annually.<\/p>\n
\u201cSales and marketing can involve our in-house team or it can mean that we partner with external brokerages\u2014for example, it can be one that specializes in condos\u2014to help market the product with maximum exposure,\u201d said Xie. \u201cWhen we partner with other brokerages, we refer to it as broker relations.\u201d<\/p>\n