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Staging Tips to Increase an Investment Property’s Value

A woman in glasses is standing in front of a living room.

Staging a home is the process of preparing it for the market by adding attractive furniture and decor to attract potential buyers and sell it quickly at a higher price. 

Effectively staged homes can evoke an emotional response in buyers, helping them envision living in the space, leading to faster sales and more favourable offers. While some homeowners opt for DIY staging, professional staging can make a massive difference, enhancing property photographs to attract more online buyers. 

Important staging suggestions include general cleaning, replacing appliances, decluttering, and upgrading the furniture. Good staging is about highlighting the property’s attractive qualities in an organic and natural way. Read the full article:

When a REALTOR® mentions staging your home, they’re talking about the process of getting a house ready for the market. Staging a home is intended to highlight its best features, excite potential buyers, and sell it promptly for the highest price.

Although often confused, home staging and home decorating are similar but different. They have different objectives; Decorating is about putting a personal style fingerprint on a home, while staging makes your home appealing to the largest pool of buyers.

A key principle of home staging is in making it appealing while removing the personal fingerprint of the current owner. You’ll have an advantage if you decide to stage your house because not many investors do, especially those selling or renting homes in lower price ranges.

Statistically, staged homes sell for 1-5% higher or more. REALTORS® report that they have watched identical condos listed at the same time sell tens of thousands of dollars apart, with the only difference being staging.

Relative to the amount of expense and time output, staging may be one of the most lucrative projects you will ever embark upon.

Potential buyers and renters aren’t just looking for a building to live in—they’re also looking for a way to fulfill their dreams and enhance their lifestyle and that of their families.

Staging can draw upon the heartstrings of a buyer or renter, making for a more emotional purchase for the buyer, which ultimately can generate more money for the seller.

Some real estate salespeople do the staging themselves, while others bring in a home staging professional to do it on the owner’s behalf.

  real estate salespeople do the staging themselves and others bring in a home staging professional

One suggestion that we at Canadian Real Estate Wealth have for you is to confirm which party will absorb the cost of the home staging services if an independent contractor is used. Will it be the real estate agent or the homeowner?

Home staging costs can vary greatly depending on the square footage of the property, how long the staging products will be in the home, and whether the entire property is being staged or just a selection of rooms in the house.

Be prepared to pay for things like painting, storage organizers, furniture and rental furnishings, floral arrangements, and cleaning supplies.

Some people mistakenly believe that selling a house empty is better since potential buyers can better envision their belongings and furnishings in the space and use the blank template to let their imaginations run. Additionally, you would save on the costs to stage.

Still, industry reports consistently show time and time again that staged homes do often sell faster.

The staging process, whether through a REALTOR® or a hired service provider, usually begins with a consultation. This is when the staging person will walk through the property, making notes, taking measurements, and snapping photos.

What comes out of this consultation is two-fold; the stager will devise a plan for the work that they do, but it’s also quite common for them to have a list of recommendations for the property owner to do.

The time it takes to stage a home can also vary greatly.

It depends on the level of staging and the size of the home, but usually, it takes between 5-10 hours. This window of time is above and beyond the time spent de-cluttering, cleaning, and planning. Large or vacant homes can take 2-3 days to stage completely. 

Yes, you can stage a home entirely, but home staging services can also be used piecemeal to focus on the rooms where potential buyers spend the most time. If you choose a partial staging, we recommend focusing your energies on the kitchen, living room, front entrance, and primary bedroom.

New trends have homeowners opting for do-it-yourself home staging (as opposed to hiring a professional stager). Staging remains an important tool because a well-staged home looks better in photographs—and most potential buyers and renters begin their journey for their next big chapter by looking for homes online.

De-cluttering, cleaning, or replacing your appliances to make them look brand-new, removing sentimental items like photos and monogrammed towels, and removing odours are a few home staging suggestions.

De-cluttering, cleaning, or replacing your appliances to make the kitchen look brand-new 

Here are a few more suggestions that may prove useful in enhancing your investment property value through staging:

  • Clean! A clean home shows potential buyers and renters that you’ve taken good care of your investment property. As daunting as it sounds, you should clean every inch of the house, from the floors to the ceilings—and everything in between. If you don’t have the capacity to clean every nook and cranny, many local companies would be all too happy to do so for you.  
  • Replace Appliances. If this is not in the budget, ensure those appliances are spic and span. In fact, they should be so clean that you could, well, eat off of them.
  • Immaculate bathrooms, or lack thereof, can make or break a home sale or a rental opportunity. Ensure your bathroom sparkles from the sink drain to the corners of the bathtub to that spot behind the toilet you don’t think anyone can see. Your goal should be to make everything look brand new.
  • De-clutter! There are two major problems with clutter: (i) It distracts buyers from your home’s features. (ii) It makes it seem like the home has less space.

Should You Stage a Rental?

You’ve put in all the effort necessary to locate and purchase a rental property. You’ve perused every listing, submitted every offer, and at last completed the closing. There is just one more item you need before your brand-new investment can start paying you money for years to come—a good-quality tenant!

One of the seemingly endless challenges of being a landlord is finding good tenants, but there are certain crucial actions you can take to boost your chances of doing so.

A fantastic method to show tenants that you’re a dedicated landlord and to give them the chance to envision themselves living there and projecting their aspirations onto it is to take your time when preparing rental homes.

Additionally, well-presented rental properties make for more appealing property photographs, drawing potential tenants to your investment home when they begin their search online.

well-presented rental properties make for more appealing property photographs

Conclusion

Good staging is “a form of visual merchandising that draws on some of the fundamentals of interior design,” says Gordon Roberts, a broker with Sotheby’s International Realty. “The object of staging is to flatter the property but not be too obvious about it, like being dressed without drawing particular attention to what you’re wearing.”

About the Author

Heather McDowell is a mother and a REALTOR®. Heather has spent most of her real estate career selling residential real estate, and its leasing and has dealt with the additional complexities of the cottage, timeshare and rural properties, and condominiums. She has dabbled in new construction and is expanding her portfolio to include commercial sales and leasing. Heather is also a dedicated volunteer for both the local women’s shelter and a national hospice organization and is an emerging playwright. Heather describes her focus as diversifying real estate content that not only addresses national matters but explores those issues unique to each province and territory. You can contact Heather at heather@crewmedia.ca or find her on socials at: Facebook – https://www.facebook.com/thestoreytellingcompany/ LinkedIn – www.linkedin.com/in/heather-mcdowell-98134118b Instagram – https://www.instagram.com/hmcdowellrealty/  

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