Trending
A red, white, and black flag with a white background.

Laurentian appoints digital banking leader

Laurentian is boosting its transition towards greater digital banking by creating a new role to lead product development and distribution across Canada.

Craig Backman becomes Executive Vice President, Personal Digital Banking and is also appointed president and CEO of B2B Bank, overseeing the financial group’s network of independent advisors and brokers.

“I am very happy to welcome Craig to the Executive Team as we enter a critical phase of launching digital offers, a key milestone of our transformation plan,” said François Desjardins, President and Chief Executive Officer. “This year, we have successfully implemented the foundation of our core banking system and are continuing successive product and account migrations. We are pursuing the development of digital and mobile offers. Craig’s strategic acumen and understanding of how to leverage digital capabilities will be instrumental to the success of our new endeavour.”

Backman started his career at Proctor & Gamble before entering the finance industry with RBC in 1997, leading the bank’s first moves into the digital space. After a few years at a marketing agency, he returned to the finance industry at TD Wealth and TD Bank.

About the Author

Steve Randall has more than three decades of media experience encompassing online, newspapers, magazines, radio, and podcasts. He focuses on insights and news for professionals in finance, real estate, and legal services. Steve writes for multiple Key Media titles in Canada, United States, Australia, and New Zealand. LinkedIn | Email

Post a Comment

Related Articles

According to an Edge Realty report, in February, provincial real estate markets experienced varied trends, while Canada overall continued to face affordability challenges. Source: Edge...

The Ontario housing market in March 2024 showed some subtle shifts, with moderate declines in monthly home sales and a rise in new and active...

Most Trending News

According to an Edge Realty report, in February, provincial real estate markets experienced varied trends, while Canada overall continued to face affordability challenges. Source: Edge...

The Ontario housing market in March 2024 showed some subtle shifts, with moderate declines in monthly home sales and a rise in new and active...

On April 10, 2024, the Bank of Canada announced it was keeping its overnight rate target at 5%, alongside a Bank Rate of 5.25% and...