A major name in Canadian real estate has a new name and look after a brand refresh.
Toronto Real Estate Board has become Toronto Regional Real Estate Board this week, with a new logo and colour scheme along with its new name.
“The icon in the new logo is meant to represent Toronto Regional Real Estate Board Members as a unified force for positive (upward) movement of growth in the real estate profession. It showcases the Regional Real Estate Board as a progressive and transformative force in the industry,” said TREB President Michael Collins.
Since 2002, the Board has had a regional nature and the name reflects this wider geographical focus.
We are the Toronto Regional Real Estate Board! Our new look represents who we are and what we do! “LIKE” this post to show your support for our new look!
Read more here: https://t.co/etZ8JpYht2#TorontoRegionalRealEstateBoard pic.twitter.com/sXlcx2mSpj
— Toronto Regional Real Estate Board (@TheReal_TRREB) January 27, 2020
The new logo includes 15 circles, each of a different size which aims to create a sense of movement and momentum while also suggesting a built form.
“The new tagline, ‘Professionals connecting people, property and communities’ speaks volumes about who the Toronto Regional Real Estate Board Members are and what the organization is,” said Toronto Regional Real Estate Board CEO John DiMichele. “Above all, the new tagline emphasizes the professionalism of our Members. It puts their good name first by highlighting what our Members do – they build communities and help people find their dream homes.”
The Board has 56,000 Realtor members.
Steve Randall has more than three decades of media experience encompassing online, newspapers, magazines, radio, and podcasts. He focuses on insights and news for professionals in finance, real estate, and legal services. Steve writes for multiple Key Media titles in Canada, United States, Australia, and New Zealand.
