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How Real Estate Crowdfunding Works

In the landscape of real estate investment, a novel approach has emerged, reshaping how individuals participate in property ventures: real estate crowdfunding. 



Gone are the days when exclusive investment opportunities were confined to a privileged few. With the advent of technology and financial innovation, real estate crowdfunding opens doors for everyday investors to dip their toes into the lucrative world of real estate.

Unraveling the inner workings of real estate crowdfunding, the benefits, and unique investment models is important if you wish to make the best use of this style of real estate investment. From the uninitiated to seasoned investors, understanding how crowdfunding tools like Reitium and FrontFundr operate can unleash a world of possibilities for their future financial security.

Real Estate Crowdfunding: The Basics

Real Estate Crowdfunding: The Basics

The process of real estate crowdfunding involves developers seeking funding for their real estate ventures by listing projects on crowdfunding platforms. Investors can browse through a diverse range of opportunities, from residential developments to commercial properties. They have the flexibility to choose between equity-based crowdfunding, where they become partial owners of the property, or debt-based crowdfunding, where they act as lenders.

While real estate crowdfunding presents exciting prospects, it’s crucial for investors to conduct due diligence before committing funds. Analyzing the project’s details, financial projections, and risk factors helps mitigate potential risks. Moreover, investors should be mindful of platform fees and understand the legal and regulatory framework that governs these investments.

Pros and Cons of Crowdfunded Real Estate Platforms

Like any investment strategy, there are both advantages and disadvantages of crowdfunding real estate platforms. Although real estate crowdfunding can lower the barrier of entry for people looking to break into real estate or diversify their portfolio, it can also present unique pitfalls. Understanding these pitfalls is essential for evaluating whether or not real estate crowdfunding is right for you.


Here are the key pros of real estate crowdfunding:

  • Diversification: Investors can spread their funds across various real estate projects, reducing risk by avoiding reliance on a single property.
  • Accessibility: It opens doors for individuals with lower capital, granting access to high-potential real estate ventures previously out of reach.
  • Lower Barriers to Entry: Minimum investment requirements are often lower than traditional real estate investments, enabling broader participation.
  • Passive Investment: Investors can enjoy passive income and potential capital appreciation without the burdens of property management.
  • Transparency: Crowdfunding platforms provide detailed information on projects, empowering investors to make well-informed decisions.
  • Liquidity Options: Some platforms offer secondary markets, allowing investors to exit investments before the project’s completion.
  • Inclusive Real Estate Development: Crowdfunding supports diverse developers and projects, contributing to community development, and promising a more inclusive and dynamic landscape for property investment.


Despite its appeal, real estate crowdfunding also comes with certain drawbacks and risks that investors should consider:

  • Illiquidity: Unlike publicly-traded assets, real estate crowdfunding investments can be challenging to sell quickly, tying up funds for extended periods.
  • Uncertain Returns: Real estate markets can be volatile, and projected returns may not always materialize as expected.
  • Platform Risk: If the crowdfunding platform faces financial issues or ceases operations, investors may face challenges in accessing their investments.
  • Limited Control: Investors ultimately have minimal control over the management and decision-making processes of the underlying property.
  • Regulatory Changes: Changes in crowdfunding regulations over time could impact the industry’s dynamics and investor protections.
  • Project Risk: Real estate ventures inherently carry risks like construction delays, market fluctuations, or unforeseen legal issues.
  • Diversification Limitations: Despite diversification options, a concentrated portfolio of crowdfunding investments may lead to higher risk exposure.

Crowdfunded Real Estate Investment Process

Crowdfunded Real Estate Investment Process



The crowdfunded real estate investment process offers a highly streamlined and accessible approach for many individuals to participate in the world of property ventures. While the specific steps may vary slightly depending on the platform, the general process typically involves the following stages:

  1. Platform Registration: Investors begin by registering on a reputable crowdfunding platform, completing the necessary documentation, and complying with accreditation requirements, if applicable.
  2. Project Selection: Once registered, investors can browse through a diverse range of real estate projects listed on the platform, each accompanied by comprehensive details and financial projections.
  3. Due Diligence: Investors conduct thorough due diligence, analyzing project information, financial viability, developer track record, and potential risks associated with the venture.
  4. Investment Commitment: After identifying a suitable opportunity, investors commit their desired amount to the project, meeting the platform’s minimum investment requirement.
  5. Funding Period: The crowdfunding campaign has a predetermined funding period, during which the project aims to secure the required capital from multiple investors.
  6. Project Execution: If the project successfully reaches its funding goal, it proceeds to the execution phase, where developers undertake the planned real estate venture.
  7. Monitoring and Updates: Throughout the project’s lifecycle, investors receive regular updates and progress reports from the platform and the developers.
  8. Income and Returns: Depending on the investment model (equity or debt-based), investors may receive periodic income distributions or potential capital gains upon project completion.
  9. Exit Strategy: Some platforms offer secondary markets or exit options, enabling investors to sell their investments before the project’s term ends.

The crowdfunded real estate investment process embodies simplicity and accessibility, empowering a wider audience to partake in the lucrative world of real estate with the potential for significant financial rewards. However, thorough research and caution are vital to make informed investment decisions and navigate the dynamic landscape of real estate crowdfunding successfully.

Best Real Estate Crowdfunding Platforms in Canada

There are a number of popular real estate crowdfunding platforms serving Canadian investors. When selecting a crowdfunding platform, it is imperative that you properly evaluate things like policy compliance, track records, and customer reviews in order to ensure that you are dealing with a reputable and compliant provider.

Here are some of the best real estate crowdfunding platforms available in Canada:

Reitium: Established in 2018, Reitium has emerged as a prominent real estate crowdfunding platform in Canada. With its innovative approach, it has effectively facilitated accessible and diversified property investments for individuals. They have an excellent track record for compliance and are highly reviewed by both employees and users.

FrontFundr: FrontFundr is a Canadian crowdfunding platform that facilitates investment opportunities in private companies and startups, as well as real estate. It was founded in 2015 with the goal of democratizing the investment landscape by allowing everyday individuals to invest in early-stage businesses alongside experienced investors and institutions.

Equivesto: Equivesto is a Canadian equity crowdfunding platform that enables investors to support early-stage companies and startups. Founded in 2018, Equivesto’s mission is to empower entrepreneurs by connecting them with a diverse investor community. The platform allows individuals to invest in promising ventures through the purchase of shares or equity, providing an opportunity to participate in the growth potential of these startups.

The platform that best suits your needs will depend on your exact level of experience, as well as your investment strategy and goals. Doing proper research and due diligence when evaluating real estate crowdfunding platforms will help you protect yourself and ensure a smooth and convenient experience.


Real estate crowdfunding has revolutionized the , paving the way for inclusivity, accessibility, and diversification in the world of property ventures. Through innovative platforms like Reitium, investors can break free from traditional constraints, participating in real estate projects that were once reserved for the privileged few.

The process offers transparency and valuable data, empowering informed decisions. However, potential investors should remain vigilant, recognizing the risks associated with market fluctuations and illiquid assets.

Despite challenges, real estate crowdfunding continues to empower aspiring investors, aligning with the spirit of democratization and opening doors to a dynamic and promising realm of property investment in Canada and beyond.

About the Author

David Kitai is currently a writer for Wealth Professional Canada Magazine. He is a content specialist under the Key Media publishing company. He’s a graduate of the Master of Journalism program at the University of British Columbia.   David is a journalist with experience in magazine editing, radio production, and international reporting in Toronto, Vancouver, and Tbilisi. He loves wine and cooking, and is always looking for a new recipe.             LinkedIn | Email         

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